Insights
What makes a video sell.
Prices, formats, hooks, languages and AI: what we learn making videos for African brands, with our sources.
Motion design · Amaso
How much does a video ad cost in Africa in 2026?
From a $29 AI tool to a $1,000 explainer: the published prices of video ads in Kigali, Nairobi, Lagos and Durban in 2026, and the questions to ask before you pay.
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One ad, six files: why every video ad needs 3 formats and 2 hooks
Instagram, Facebook, TikTok, YouTube and WhatsApp do not show the same shape of video. Here are the formats each one recommends, and why one ad should come with two different hooks.
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Which video ads sell in 2026? What 578,750 Meta ads show
A study of 578,750 Meta ads shows which video formats most often become winners. Here is what it says, what it does not say, and how to use it for an African brand.
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